The Pitch Kit: Everything You Need Ready Before Your Next Release

The single most common reason outreach stalls is not laziness. It is that the artist sits down to pitch and discovers they do not have what they need: no clean bio, no track description, no link the curator can actually play, no idea which playlists to approach.

Fixing that once, before the release, turns every future campaign into an hour instead of a week. Here is the kit - deliberately short, because a kit you will maintain beats a perfect one you will not.

1. Correct Platform Links

The most basic asset and the one most often wrong.

• The exact track link on the platform the curator uses - Spotify and Apple Music if your distributor delivers to both.
• A pre-save or pre-add link for anything unreleased.
• Your artist profile link, so a curator who likes one track can find the rest.

Check every link in a private window before you send it. A dead link in a pitch is worse than a short pitch.

2. A One-Line and a One-Paragraph Bio

You need two lengths, not one:

• One line (about fifteen words): who you are and what you make. "Solo piano composer writing quiet music for focus and late nights."
• One paragraph (about sixty words): the longer version for a playlist description or press enquiry.

Write them without adjectives about your own quality. Facts travel further than claims. If you want the deeper version of this, read the piece on artist bios that curators remember.

3. A Sixty-Word Track Description

This is the asset you will reuse more than any other. It should contain, in plain language:

• Instrumentation. What is actually playing.
• Tempo and feel. Approximate BPM, energy, whether it builds.
• Mood and context. What a listener is doing while it plays.
• One honest reference. The closest true comparison, not the most impressive.

Curators skim this paragraph to decide whether to press play. Yours should be specific enough that a curator of a mismatched playlist could rule you out in five seconds - that is what makes it useful.

4. Your Tag Set

Genre, subgenre, mood, instrumentation, and vocal presence (or absence). Keep the list consistent across every platform and every submission.

Inconsistent metadata is a quiet killer: it means the playlists that should match you never surface you, and the ones that do are wrong. The metadata guide covers how to get this right once.

5. A Shortlist of Real Targets

Not a hundred names copied from a blog post - a live shortlist of playlists that genuinely fit, with a way to reach each curator.

Two rules:

• Verify health. Recent additions, actual rotation, a reachable curator. Learn to spot the fake ones before they cost you credits.
• Verify fit. A free Fit Check will match your track against playlists and show you the genuine matches on both platforms.

The Curator Database exists so this step is a search rather than a fortnight of scrolling, with verified contacts and ongoing updates as curators go active or dormant.

6. Your Links Hub

One link that leads to everything else: streaming profiles, mailing list, socials, website. Put it in your pitch signature and your social bios.

This is how a playlist listener becomes a fan rather than a stranger who heard one track. Building a mailing list is the highest-value version of this asset.

7. A Tracker

A plain sheet is fine. Columns: curator, playlist, date pitched, follow-up date, outcome.

You cannot build relationships if you cannot remember who you approached. If you would rather not maintain it, InstrumentaList tracks submissions for you.

8. One Reference Track List

Three artists your music genuinely sits beside, and one sentence on why. Half of a curator's decision is "where does this go in my sequence," and this answers it for them. It is also the fastest way to make a pitch feel researched without pretending you have been a fan for years.

Build It Once, Use It All Year

None of this takes long if you do it in one sitting before release week: an evening, maybe two, and then every campaign for the next year starts from a folder that is already complete.

The artists who pitch consistently are not more organized by nature. They just built the folder once and never had to rebuild it under pressure. Set aside the evening, then run your first Fit Check with everything ready to go.

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InstrumentaList handles the matching and the pitch writing so your kit gets used, not filed away. Try One-Click Pitch free - see the plans.